Hollywoodland consists of a frieze offset mounted to the gallery’s primary exhibition wall, and comprised of scaled-down letters that make up the ‘Hollywood’ sign, as it was originally erected in 1923 to include the word ‘-land’ (which was later dropped from the sign). The letters will be die-cut from acrylic or another suitably rigid signage material and installed in reverse, so that the ‘sign’ reads backwards. In this manner, viewers will encounter the work as though approaching the sign from behind so that the gallery space proper is resituated inside the fictive cinematic universe that the sign metaphorically signifies. The wall itself will be painted in duotone prior to installing the letters, to affect a grayscale horizon graphically recalling the Hollywood Hills location of the actual sign. The letters will be painted so as to emulate the grid-like rigging on the verso of the original sign and coated in fluorescent pigment to further accentuate their luminosity at night.